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    <loc>https://saydobrand.com/field-notes/ai-scales-what-you-are</loc>
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    <lastmod>2026-09-27</lastmod>
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      <image:title>Field Notes - Your AI Already Decided What You Believe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://saydobrand.com/field-notes/same-flyer-different-logo</loc>
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      <image:title>Field Notes - Every College Sent My Daughters the Same Flyer. Every Category Does. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://saydobrand.com/field-notes/the-97-decision</loc>
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    <lastmod>2026-09-27</lastmod>
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      <image:title>Field Notes - The $97 Decision: When the Promise Had to Cost Something - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://saydobrand.com/field-notes/what-does-your-company-believe</loc>
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    <lastmod>2026-09-27</lastmod>
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      <image:title>Field Notes - Every Company Runs on a Belief. Most Are Running on a Stand-In. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://saydobrand.com/field-notes/the-flinch</loc>
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    <lastmod>2026-09-27</lastmod>
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      <image:title>Field Notes - If Your Belief Statement Doesn't Scare You, It Isn't Finished. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://saydobrand.com/field-notes/brand-promise-decision-rule</loc>
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    <lastmod>2026-09-27</lastmod>
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      <image:title>Field Notes - A Brand Promise is Not Yet a Decision Rule. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://saydobrand.com/field-notes/your-positioning-is-clear-your-company-is-still-hard-to-trust</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-27</lastmod>
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      <image:title>Field Notes - Your Positioning is Clear. Your Company is Still Hard to Trust. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Field Notes - Your Positioning is Clear. Your Company is Still Hard to Trust. - Make it stand out</image:title>
      <image:caption>EXPLORE THE BELIEF BRIEF — $97 →</image:caption>
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    <loc>https://saydobrand.com/field-notes/the-founder-bottleneck-is-a-belief-problem-in-disguise</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-27</lastmod>
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      <image:title>Field Notes - The Founder Bottleneck is a Belief Problem in Disguise. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://saydobrand.com/field-notes/the-hidden-ceiling-why-your-growth-problem-is-really-a-trust-problem</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-14</lastmod>
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      <image:title>Field Notes - The Hidden Ceiling: Why Your Growth Problem Is Really a Trust Problem. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://saydobrand.com/field-notes/your-brand-isnt-your-story-its-your-shadow</loc>
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    <lastmod>2026-09-27</lastmod>
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      <image:title>Field Notes - Your Brand Isn’t Your Story. It’s Your Shadow. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://saydobrand.com/field-notes/the-attention-signal-when-your-product-is-louder-than-your-belief</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-14</lastmod>
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      <image:title>Field Notes - The Attention Signal: When Your Product Is Louder Than Your Belief. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://saydobrand.com/field-notes/stuck-or-safe-why-standing-still-is-your-brands-biggest-threat</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-27</lastmod>
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      <image:title>Field Notes - Stuck or Safe? Why Standing Still Is Your Brand’s Biggest Threat. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://saydobrand.com/start</loc>
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    <priority>1.0</priority>
    <lastmod>2026-08-30</lastmod>
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  <url>
    <loc>https://saydobrand.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/5a60602b-3cf1-485b-b496-e49ae89d07cb/Screenshot+2026-09-30+at+12.58.03%E2%80%AFPM.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Man holding Switchfoot poster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/e13a441b-0b76-41f7-a425-8784d52ef574/compton.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Compton Cowboys portrait for Andis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/375ee35b-6d47-4c22-8763-5645e5205507/Screenshot+2026-09-30+at+12.58.49%E2%80%AFPM.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Thirst Project poster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/30bf7c70-9f64-41b6-9563-2787e7acf681/Screen+Shot+2021-08-10+at+4.49.14+PM.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Futures Fins website design layouts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/1791647285971-I3E3U201QDD7CMA2IMT1/belmont_17c_brand-strategy.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Belmont Park flag showing their new logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/4df54665-a4b4-483e-88f7-9b5322959469/CliniComp_Brand+Guidelines_refresh_Page_07.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Clinicomp lanyard design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/72bd513c-9390-4125-9a93-42fbf83780e6/Screenshot+2026-10-09+at+7.44.46%E2%80%AFPM.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Legends apparel basketball player.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/1791647267395-ESALEXOH054BW19F9J5G/bus_andis-photog0-creative-agency-scaled.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Andis photoshoot of a man looking at camera.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/a36f9c9a-8bef-49d5-b1f2-eb18003734b8/bus_rookline06b.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Rookline Gold mobile design layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/1791647246581-PG8IX87FUC627ICESHTZ/bus_cp-11.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Creative Planning wall logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/707c9136-f323-4e0a-ba14-bdb7c903d2ce/Gold+Days.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Gold Days canned cocktails brand reveal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/8644ea5d-91f0-4be4-af8d-158f35adc1aa/bus_oh-01-branding-firm.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>OH Justice bottles laying on background with fruits and vegetables.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/76387f13-00f0-4bc2-be75-789e0dd248c1/bus_isle-01-brand-logo.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>ISLE Paddle Boards standing up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/082de963-c299-4ad8-8915-58687b164e61/LLM.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Love Light + Melody ad layouts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/adc7bd6d-54c1-47ef-9205-7512ab7bb7c0/Screenshot+2025-04-14+at+8.48.06%E2%80%AFAM.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Barona Hotel mobile web design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/1c0f6019-f8f2-4eb8-8c90-e93ed64edfc1/Credit-Zack-Benson.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Liberty Station signage San Deigo, CA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/54e61c5d-1001-4306-81c4-22c7f37b039a/quavo-variety-hitmakers-credit-david-rams.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Man showing off his watch in a Legends apparel advertisement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/6c908fc4-2f27-4812-899d-5779f9f6dd5f/bus_glymed05.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>GlyMed advertising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/54c23e15-d2c4-4fc3-bc16-dfc295dafdf4/Engiven_stacked_alt_CMYK.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Engiven brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/102d50fc-347b-4b31-af16-7dfc136e3f20/CreweCup-HR-40_Retouched-Final.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Vessel Golf bags on golf course.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/3262c516-c7bf-4b22-bc24-ec796ec50b27/rylee_mobile+copy+2.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Rylee + Cru mobile website design layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/c80579d8-6697-4093-94db-ac3e27c53820/Screenshot+2024-11-16+at+7.40.11%E2%80%AFAM.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/07a3a718-a2a1-4a3a-b360-6637fbde9823/Screenshot+2023-02-03+at+4.43.46+PM.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Polaris underwater shoot for new campaign. Women reading books in a swimming pool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/e85c7fcc-b9ed-477c-813a-8762367416a2/Screen+Shot+2020-12-03+at+4.37.12+PM.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Vessel bags on display.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/93cd1af3-1366-48a8-8913-4f0054830abc/Screenshot+2024-11-16+at+7.39.39%E2%80%AFAM.png</image:loc>
      <image:title>About</image:title>
      <image:caption>GlyMed packaging design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/7e089715-d6fa-4722-98ef-9e9e4875b877/Screenshot+2024-11-16+at+7.17.00%E2%80%AFAM.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Rookline Golf advertisement on wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/c06fa8fc-91fd-483c-a5d9-e8aca77c7974/Screenshot+2024-11-16+at+8.58.16%E2%80%AFAM.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Mustard Seed School business card design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/130231e5-38db-41bf-b42b-71bf88366805/Screenshot+2024-11-16+at+7.40.33%E2%80%AFAM.png</image:loc>
      <image:title>About</image:title>
      <image:caption>31 Bits logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6921de232fb41d111796e929/0ddfd2d0-ddad-4a5d-85c9-000470bfa46c/work_brand_bh-08.jpg</image:loc>
      <image:title>About</image:title>
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