The work behind SayDoBrand™

I’m Scott Hancock—a belief-driven brand strategist and Fractional Chief Brand Officer. I partner with founders, CEOs, and executive leaders who are tired of selling features in a market full of look-alikes (or defending category leadership) to close the Say–Do Gap™—so belief governs decisions, trust holds under pressure, and growth gets easier to earn.

Select brands and organizations I’ve worked with.

Black background with a logo featuring a stylized brown 'A' made of geometric shapes and the word 'ANDIS' in brown below.
Logo for 'at home,' a home decor superstore, with brown text and a house icon replacing the 'o' in 'home.'
The Polaris logo with a stylized black and brown circle and the word 'Polaris' in brown text.
Vessel logo with a stylized brown vessel icon above the word 'VESSEL' in brown capital letters, set against a black background.
Black T-shirt with logo featuring a stylized unicorn head and the word 'Alcon' in brown text.
JoyWell logo with the text 'A Hilton Curio Hotel Brand' below it.
Logo with mountain peak icon and text 'Rock Church' in bold brown letters
Black background with the quote 'The future belongs to those who believe in the beauty of their dreams.' written in white text, with the word 'futures.' in bold brown text at the bottom.
World Vision logo with a stylized mountain and star above Arabic text and the words 'World Vision'.
Black t-shirt with a logo that features a person riding a motorcycle and text that reads "LOVE SAC" in brown across the front.
Black mug with gold text reading 'Rylee + Cru'.
Video game logo for 'League of Legends' in black and brown text.

Belief, behavior, and the work I do.

Most teams don’t lose because they lack marketing. They lose because belief isn’t specific enough to govern tradeoffs—so differentiation collapses into features, the story changes, and the experience leaks. That’s when you get sameness in the market, slower conversion, more discounting, decision drag, and retention that won’t stabilize.

For 15 years I’ve helped founders, CEOs, and executive leaders close the gap between what they say and what people actually experience. I call that gap the Say-Do Gap™—and closing it is the fastest way to build durable trust and long-term growth.

SayDoBrand™ is the home for that work: a focused advisory and Fractional Chief Brand Officer practice for leaders who want senior brand guidance, not another vendor.

A man wearing a black cap and black jacket, carrying a large black golf bag with a stand against a black background.
Two tags hanging on black string, one black with white text and one white with black text. The black tag reads 'Filled with Purpose', and the white tag reads 'Vessel' with a logo above it.
Three smartphones displaying different fashion brand screens on a gray background.
School children in uniform walking together outdoors with backpacks.

BLVR®, SayDoBrand, and how they fit together.

I wear two connected hats:

CEO & Partner, BLVR® — an award-winning branding agency now focused exclusively on helping churches build trust and grow their impact. Before that specialization, we partnered with global brands and nonprofits—work recognized by The One Show, The Clio Awards, The Shorty Awards, and Awwwards, and featured in Adweek, Forbes, and Fast Company.

Founder, SayDoBrand™ — my personal practice, where I work directly with founders, CEOs, and executive leaders (especially challengers and category leaders) as a strategist and Fractional Chief Brand Officer. I help leaders sharpen positioning, align belief and behavior, and hold the standard as they scale—closing the Say-Do Gap™ so what you say matches what people experience.

Various boxed grooming products including an electric shaver, razor, and trimmer, arranged on a gray surface with shadows.
A person holding a large flag with the word 'BLVR' on it against a cityscape background with tall buildings and palm trees.
Colorful church advertisement poster with green, yellow, and navy sections featuring the Bay Hills church logo, community photos, and church contact information.
Multiple people holding awards with black plaques and gold or pink borders at 'The One Awards 2021 San Diego' ceremony.

A through-line of belief.

Before BLVR, I spent my career launching things at the intersection of culture, creativity, and conviction:

Risen Magazine – I founded Risen, a nationally distributed pop-culture interview magazine that ran in Barnes & Noble, Walmart, Virgin Megastores, and more. It featured conversations with artists and actors like Anthony Kiedis, Billy Bob Thornton, and Alice Cooper, and became a Maggie Award finalist for editorial and design before being acquired in 2005.

Glue Network – I co-founded Glue, a digital platform that enabled brands such as TOMS, Hurley, and Cisco to direct marketing dollars through their customers to fund nonprofit projects around the world—tying purpose to everyday purchases long before “cause marketing” was a buzzword.

Vessel Golf & other ventures – For over a decade I’ve advised Vessel Golf, a premium golf and lifestyle brand, on naming, belief-led brand strategy, and growth. I’ve also helped launch platforms like LOCL, a social media concept designed to reconnect people through local community rather than algorithms.

Underneath all of it is the same obsession: turning belief into behavior that people can actually feel.

A man wearing a gray blazer holding a woman asleep in his arms. The woman is wearing a striped dress and sneakers, with her head resting on the man's shoulder. The background appears to be an indoor setting with dark wooden walls.
Close-up of a man with a shaved head and blue eyes on the cover of a magazine with the word 'rissen' at the top.
Screenshot of The Glue Network website featuring a large surfing image with a surfer on a wave, promotional message about spending $50 at Hurley.com to give $10 to a non-profit project, a sign-up button, a section for redeeming codes, a store ad for a $25 gift card, and featured project images including children with puppies.
A large pile of white children's shoes inside a wooden container with a sign explaining the TOMS philanthropic initiative, which donates a pair of shoes for every pair purchased.

How I think and work.

Diagram showing four concentric circles illustrating the relationship between Belief, Behavior, Trust, and Impact. Each circle is labeled with a description of its concept and explains how they connect to influence growth over time.

Whether I’m leading a SayDo Diagnostic Session, a Belief-Led Brand Strategy Intensive, or serving as a Fractional Chief Brand Officer, my work centers on one progression:

Belief → Behavior → Trust → Impact

Belief – Clarifying the conviction at the center of your brand: what you believe about the world and what must change. Ultimately, belief is your product. It is your brand.

Behavior – Aligning positioning, priorities, incentives, and customer experience so decisions and delivery consistently prove your belief in public.

Trust – Building credibility that holds under pressure—when tradeoffs get real, the market shifts, and growth forces hard calls.

Impact – Letting trust compound into the outcomes leaders actually care about: faster decisions, stronger conversion, better retention, more pricing power, and durable growth.

I’m less interested in filling decks and more interested in helping leaders build the conviction and courage to make hard calls, communicate with integrity, and create brands their teams and customers are proud to stand behind. When belief and behavior line up—especially when it’s costly—trust follows, and trust is what drives both impact and durable growth.

If you want to apply this to your situation, book a 20-minute intro call.

BOOK INTRO CALL
Green golf bag with clubs, standing on a dark background with leafy patterns.
Two men standing outdoors in front of a small airplane, smiling at the camera. One is making a hand gesture, wearing sunglasses, a baseball cap, a light-colored t-shirt, and khaki pants. The other is wearing a dark t-shirt, a baseball cap, and beige pants. The airplane behind them is white with blue accents and has the words 'FAR REACHING MINISTRIES AVIATION' on the tail.
Close-up of a black fabric with a white label that says 'Vessel' and features a small logo, along a seam.

“Scott has been a steady voice of clarity for me and for Vessel. He listens beneath the surface and helps us name what really matters. Every time we work together, the fog lifts—our mission, message, and next move snap into focus. His guidance has played a big part in shaping who we are today.”


—Ronnie Shaw, Founder & CEO, Vessel Golf