Choose the right first step.
Whether you're selling into a market full of lookalikes or scaling a brand that must hold under pressure, every engagement is built to close the Say–Do Gap™ and install decision standards that actually get used.
Every engagement starts with a 20-minute intro call. We’ll confirm fit and choose the right starting point.
Three ways we can work together.
Most organizations don’t have a marketing problem. They have a trust, alignment, and differentiation problem—and it shows up as sameness in the market, slower conversion, more discounting, and internal decision drag. This is senior brand support to surface the Say-Do Gaps eroding trust—and make the few decisions that actually change the trajectory.
01
SayDo
Diagnostic
A working session (or short series) to surface the Say–Do Gaps eroding trust, quantify what they’re costing you, and leave with a clear decision path for what we tackle first.
Typical investment: $1,000
90 minutes + recap + decision path
Additional sessions available as needed.
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You’re stuck selling features in a market full of look-alikes—and it’s forcing more spend, more urgency, more discounting to keep momentum.
Your story isn’t holding—either it’s unclear, inconsistent, or unprovable—so conversion slows and pricing gets negotiable.
Your team can’t clearly articulate what you stand for (or against), so execution varies by person and channel.
You’re making high-stakes calls (positioning, pricing, partnerships, roadmap promises) and want a seasoned strategist to pressure-test them.
The pitch sounds sharp, but the experience is uneven (onboarding, support, follow-through)—and retention is starting to tell you.
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Surface the actual Say–Do Gaps creating trust friction (externally and internally).
Quantify what the gap is costing you (pricing pressure, stalled deals, churn/retention signals, decision drag).
Pressure-test your current positioning and promises against the lived experience customers and teams actually encounter.
Identify the few moves that change the trajectory first (what to do, what to stop, what to ignore).
Establish simple decision filters/standards so alignment doesn’t depend on you being in every room.
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Before the session: You send any relevant context (site, deck, key messaging, growth or retention friction, current offers).
The session: One 90-minute working session (Zoom). We diagnose the gap, pressure-test the real decisions, and pick first moves.
After the session: You receive a short written recap with clear calls + next steps (your decision path).
If the gap is layered: You can book additional sessions as needed to work the decision path—one priority at a time. No minimum commitment.
If deeper work is required: We’ll decide whether the right next step is the Strategy Intensive or Fractional CBO.
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A clear diagnosis of the Say–Do Gap(s) eroding trust (what’s happening and why).
A decision path: what to do first, what to stop, what to ignore.
Stronger positioning pressure-tested against reality (not just aspirational messaging).
A starter set of decision filters/standards to reduce drift.
Next-step recommendation: additional sessions (if needed) vs. Strategy Intensive vs. Fractional.
02
SayDo Strategy
Intensive
A focused engagement to define the belief, sharpen differentiation, and translate it into positioning, narrative, and standards your team can actually run on.
Typical investment: $10,000–$30,000 for a 4–6 week engagement.
Fixed scope. Proposal provided after the intro call.
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You’re launching or relaunching and don’t want to wing story and positioning.
The organization has grown, but the brand hasn’t kept up.
Your team is busy executing tactics with no unifying strategy behind them.
Different leaders tell different versions of the story—and it’s costing you trust and traction.
You want a brand strategy your team will actually use, not shelve.
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Define your Belief (the conviction at the center of everything).
Clarify Purpose, Vision, and Values (the behaviors that prove it).
Identify your primary audiences + segments (what they actually need and why you win).
Lock in category position + differentiation (the sharp “why you” and the whitespace you own).
Define the decision rules your team will use to keep positioning true as you ship and scale.
Define archetype/personality (how you should sound and show up).
Organize it into a clear strategy system your team can execute.
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A 4–6 week engagement.
Focused discovery + leadership interviews.
Working sessions to build, refine, and align (no surprise “big reveal” at the end).
You get a clear strategy document plus an activation outline so it moves from “done” to “used.”
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A concise, belief-led brand strategy document your team can actually use.
A clear foundation for messaging (website, campaigns, sales conversations, recruiting).
A prioritized activation roadmap so momentum doesn’t die at “final presentation.”
A shared center your team can make decisions from—without constant rewrites.
03
Fractional Chief
Brand Officer
Ongoing senior brand leadership and founder advisory—guiding the decisions that protect positioning, pricing, and standards as you scale.
Typical investment: $6,000–$15,000/month
Ongoing leadership + execution oversight. 6-month minimum.
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You’ve been acting as the de-facto CMO/brand lead and can’t keep doing both jobs.
You have a capable team or agency partners, but no one owns the whole brand and holds the standard.
You’re entering a new stage of growth (new market, new product, new funding) and need a brand leader at the table.
You want alignment across marketing, product, culture, and customer experience—not just “better messaging.”
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Clarify and reinforce the core belief, direction, and story of the brand.
Prioritize initiatives so you stop chasing every idea and start executing the right ones.
Align marketing, product, culture, and customer experience so they tell the same story.
Build simple systems + standards that keep behavior aligned with what you say you stand for.
Guide your team and partners on key decisions: launches, campaigns, partnerships, hires, positioning shifts.
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6+ month retainer (structured around the level of leadership you need).
Monthly or bi-weekly executive strategy sessions.
Standing time with your marketing/brand team or key partners.
Ongoing review of key touchpoints (site, decks, messaging, customer moments).
Real-time input on the decisions that shape perception and trust.
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A clearer, more unified brand—internally and externally.
Teams that know what matters and how to decide in alignment.
Fewer disconnected initiatives; more focused execution.
A shrinking gap between what you say and what people actually experience—resulting in deeper trust, stronger loyalty, and more durable growth.
FAQs
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I work with founders, CEOs, and executive leaders who are tired of selling features in a market full of look-alikes—or scaling a brand that must hold under pressure. The common thread isn’t industry—it’s leaders who care about integrity, want belief and behavior aligned, and are willing to do the work to build real brand trust.
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If you’re not sure where to start, that’s normal. Every engagement starts with a 20-minute intro call. We’ll confirm fit and choose the right starting point—SayDo Diagnostic, a SayDo Strategy Intensive, or Fractional CBO.
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No. I don’t come in as another vendor competing for work. As a strategist and fractional Chief Brand Officer, I sit above the tactics—helping you clarify what you stand for, set direction, prioritize, and hold the standard. I collaborate with your internal team and existing partners so their work lines up with the strategy instead of everyone pulling in different directions. -
My primary role is strategy and leadership: defining the belief-led brand, clarifying the story, and guiding decisions. I don’t run a full-service creative studio here, but I do:
Shape messaging and key narratives
Review and refine critical assets (site, decks, campaigns, launches)
Collaborate with your designers, copywriters, and agencies
If you need hands-on execution, I can work with your existing team or recommend trusted partners.
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Most work is done remotely over Zoom, which lets us move quickly and include the right people without travel friction. For Intensives or key milestones, we can plan in-person sessions if it makes sense for your team and budget.
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A SayDo Diagnostic creates clarity and next steps immediately. A SayDo Strategy Intensive typically runs 4–6 weeks and gives you a strategy and 90-day roadmap you can act on right away. Fractional CBO engagements compound over 6+ months as standards get installed and enforced across decisions, touchpoints, and teams.
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Most leaders start with one session. If the gap is layered, additional sessions can be added as needed—until the decision path is clear or we move into an Intensive/Fractional engagement.