Choose the right first step.
When belief isn’t clear—or isn’t carried by leadership—standards drift. Pricing gets negotiable. Decisions slow. Execution depends on who touched it.
These engagements make belief real, owned, and enforceable—so the promise holds under pressure.
Three ways we can work together.
01
SayDo
Diagnostic
A focused session to determine whether belief is real—owned by leadership—and governing the business.
We’ll surface the gaps creating trust friction, quantify what they’re costing you, and leave with a clear decision path: what to do first, what to stop, what to ignore.
Typical investment: $1,000
Format: 90 minutes Zoom. Additional sessions available as needed.
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You’re selling features in a market full of look-alikes—and discounting is creeping in
Your story isn’t holding, so conversion slows and pricing gets negotiable
Decisions won’t land, and execution varies by person or channel
The pitch sounds sharp, but the experience is uneven—and retention is starting to tell you
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A clear read on whether belief exists, who owns it, and what’s currently governing decisions
The top Say–Do Gaps eroding trust (internal + external)
A decision path: first moves, stop-doing list, and standards to install next
02
SayDo Strategy
Intensive
Define the belief. Sharpen differentiation. Install standards your team can run on.
A 4–6 week engagement to translate conviction into positioning, narrative, and decision rules—so the business stops drifting and starts deciding from one center.
Typical investment: $15,000–$35,000 - Fixed scope. Proposal provided after the intro call.
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You’re launching or relaunching and don’t want to wing story and positioning.
The organization has grown, but the brand hasn’t kept up.
Your team is busy executing tactics with no unifying strategy behind them.
Different leaders tell different versions of the story—and it’s costing you trust and traction.
You want a brand strategy your team will actually use, not shelve.
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A concise, belief-led brand strategy document your team can actually use.
A clear foundation for messaging (website, campaigns, sales conversations, recruiting).
A prioritized activation roadmap so momentum doesn’t die at “final presentation.”
A shared center your team can make decisions from—without constant rewrites.
03
Fractional Chief
Brand Officer
Ongoing senior brand leadership to protect positioning, pricing, and standards as you scale.
You get an experienced brand leader in the room—guiding decisions, enforcing standards, and keeping the business aligned across marketing, product, culture, and customer experience.
Typical investment: $8,000–$25,000/month
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You’ve been acting as the de-facto CMO/brand lead and can’t keep doing both jobs.
You have a capable team or agency partners, but no one owns the whole brand and holds the standard.
You’re entering a new stage of growth (new market, new product, new funding) and need a brand leader at the table.
You want alignment across marketing, product, culture, and customer experience—not just “better messaging.”
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A clearer, more unified brand—internally and externally.
Teams that know what matters and how to decide in alignment.
Fewer disconnected initiatives; more focused execution.
A shrinking gap between what you say and what people actually experience—resulting in deeper trust, stronger loyalty, and more durable growth.
FAQs
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I work with founders, CEOs, and executive leaders who are tired of selling features in a market full of look-alikes—or scaling a brand that must hold under pressure. The common thread isn’t industry—it’s leaders who care about integrity, want belief and behavior aligned, and are willing to do the work to build real brand trust.
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If you’re not sure where to start, that’s normal. Every engagement starts with a 20-minute intro call. We’ll confirm fit and choose the right starting point—SayDo Diagnostic, a SayDo Strategy Intensive, or Fractional CBO.
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No. I don’t come in as another vendor competing for work. As a strategist and fractional Chief Brand Officer, I sit above the tactics—helping you clarify what you stand for, set direction, prioritize, and hold the standard. I collaborate with your internal team and existing partners so their work lines up with the strategy instead of everyone pulling in different directions. -
My primary role is strategy and leadership. I don’t just define the story—I install the standards and operating rhythm that make the story true. I don’t run a full-service creative studio here, but I do:
Shape messaging and key narratives
Review and refine critical assets (site, decks, campaigns, launches)
Collaborate with your designers, copywriters, and agencies
If you need hands-on execution, I can work with your existing team or recommend trusted partners.
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Most work is done remotely over Zoom, which lets us move quickly and include the right people without travel friction. For Intensives or key milestones, we can plan in-person sessions if it makes sense for your team and budget.
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A SayDo Diagnostic creates clarity and next steps immediately. A SayDo Strategy Intensive typically runs 4–6 weeks and gives you a strategy and 90-day roadmap you can act on right away. Fractional CBO engagements compound over 6+ months as standards get installed and enforced across decisions, touchpoints, and teams.
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Most leaders start with one session. If the gap is layered, additional sessions can be added as needed—until the decision path is clear or we move into an Intensive/Fractional engagement.